Similar Search Results

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

Sustainable Digital Marketing for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2025

Part 1: Foundations of Sustainable Digital Marketing -- Chapter 1: Postdigital iconicity of runways: redefining sustainability in high-end fashion marketing -- Chapter 2: Online brand communities: digitally sustaining fashion brands’ sustainability -- Chapter 3: Brand building using digital...

Persistent link: https://www.econbiz.de/10015408964

Critical omni-channel service elements affecting satisfaction and loyalty

Koo, Wanmo - In: International journal of e-business research : an … 16 (2020) 2, pp. 32-46

Persistent link: https://www.econbiz.de/10012302679

Engaging with omnichannel brands : the role of consumer empowerment

Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261

Persistent link: https://www.econbiz.de/10013552701

Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions

Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014364048

Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841

Persistent link: https://www.econbiz.de/10011597522

Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience

Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267

Persistent link: https://www.econbiz.de/10012285993

Can't help falling in love? : how brand luxury generates positive consumer affect in social media

Mandler, Timo; Johnen, Marius; Gräve, Jan-Frederik - In: Journal of business research : JBR 120 (2020), pp. 330-342

Persistent link: https://www.econbiz.de/10012417135

Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar

Al-Khalaf, Eiman; Choe, Pilsung - In: Journal of internet commerce 19 (2020) 1, pp. 32-61

Persistent link: https://www.econbiz.de/10012179613

Customers' motivation to engage with luxury brands on social media

Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235

Persistent link: https://www.econbiz.de/10012230580