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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de/10014560406
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Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: International journal of retail & distribution management 45 (2017) 11, pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
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Exploring customer concerns on service quality under the COVID-19 crisis : a social media analytics study from the retail industry
Li, Xinwei; Xu, Mao; Zeng, Wenjuan; Tse, Ying Kei; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014239860
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Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie; Bartsch, Silke; Kull, Marina; … - In: Journal of service management 28 (2017) 2, pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia; Artal Tur, Andrés; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
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Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.; Stanko, Michael A.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry
Rauf, Muniba; Karjaluoto, Heikki; Leppäniemi, Matti - In: International journal of sport management and marketing … 24 (2024) 3/4, pp. 262-289
Persistent link: https://www.econbiz.de/10015441662
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How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic; Ströbel, Tim - In: Journal of service theory and practice 33 (2023) 5, pp. 671-696
Persistent link: https://www.econbiz.de/10014339772