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Social Web
Consumer behaviour
107,802
Konsumentenverhalten
105,359
Relationship marketing
31,809
Beziehungsmarketing
31,150
Einzelhandel
19,612
Retail trade
17,032
Theorie
16,665
Theory
16,474
Customer satisfaction
10,174
Online-Handel
10,115
Online retailing
10,091
Brand management
10,059
Markenführung
10,015
Kundenzufriedenheit
9,971
Brand image
8,422
Markenimage
8,382
Social web
8,360
Deutschland
8,043
Service quality
7,463
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7,408
Markenartikel
7,401
Brand
7,372
Germany
7,006
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6,653
Online-Marketing
6,550
Internet marketing
6,526
E-commerce
6,427
USA
6,157
United States
5,772
Marketingmanagement
5,626
Marketing management
5,596
Experiment
5,569
Werbewirkung
5,142
Advertising effects
5,100
Emotion
4,853
Vertrauen
4,411
Confidence
4,390
Marketing
4,076
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4,053
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Filieri, Raffaele
28
Dwivedi, Yogesh K.
25
Law, Rob
25
Loureiro, Sandra Maria Correia
22
Hollebeek, Linda D.
20
Ozuem, Wilson
19
Rita, Paulo
17
Harrigan, Paul
16
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
15
Tan, Yong
15
Agnihotri, Raj
14
Bilgihan, Anil
14
Bigné Alcañiz, J. Enrique
13
Casaló, Luis V.
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Gázquez-Abad, Juan Carlos
12
Hajli, Nick
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Lorenzo-Romero, Carlota
12
Stephen, Andrew T.
12
Thaichon, Park
12
Veloutsou, Cleopatra
12
Constantinides, Efthymios
11
Malthouse, Edward C.
11
Schivinski, Bruno
11
Seo, Yuri
11
Vrontis, Demetris
11
Zhang, Jing
11
Ahuja, Vandana
10
Aw, Eugene Cheng-Xi
10
Cheah, Jun-Hwa
10
Füller, Johann
10
Karjaluoto, Heikki
10
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GFK
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Springer Fachmedien Wiesbaden
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Center Data
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Wageningen Economic Research
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IGI Global
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American Marketing Association
3
National Bureau of Economic Research
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2
European Parliament / Directorate-General for Internal Policies of the Union
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Apprimus Verlag
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
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Consumers, Health and Food Executive Agency
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
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1
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1
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1
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1
Friedrich-Schiller-Universität Jena
1
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1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
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Journal of business research : JBR
342
Journal of retailing and consumer services
317
International journal of internet marketing and advertising : IJIMA
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
123
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Technological forecasting & social change : an international journal
97
Psychology & marketing
86
International journal of hospitality management
85
Journal of marketing communications
80
The journal of product & brand management
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
76
Journal of internet commerce
74
International journal of advertising : the review of marketing communications
72
Electronic commerce research
71
International journal of consumer studies
67
International journal of electronic marketing and retailing : IJEMR
66
Tourism management : research, policies, practice
64
Information systems research : ISR
62
Asia Pacific journal of marketing and logistics
60
Journal of management information systems : JMIS
60
International journal of contemporary hospitality management
59
Journal of electronic commerce research : JECR
56
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
The journal of brand management : an international journal
50
International journal of business information systems : IJBIS
49
Journal of hospitality marketing & management
48
Journal of marketing
48
Cogent business & management
47
International journal of technology marketing : IJTMkt
45
Journal of strategic marketing
45
Marketing intelligence & planning
45
Journal of travel and tourism marketing
44
Marketing science
43
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing management : MM
42
International journal of e-business research : an official publication of the Information Resources Management Association
40
European journal of marketing
39
International journal of electronic commerce : IJEC
39
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ECONIS (ZBW)
8,360
EconStor
2
OLC EcoSci
1
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1
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1
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
2
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
3
Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
Saved in:
4
Exploring customer concerns on service quality under the COVID-19 crisis : a social media analytics study from the retail industry
Li, Xinwei
;
Xu, Mao
;
Zeng, Wenjuan
;
Tse, Ying Kei
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014239860
Saved in:
5
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
6
Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
7
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
8
The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry
Rauf, Muniba
;
Karjaluoto, Heikki
;
Leppäniemi, Matti
- In:
International journal of sport management and marketing …
24
(
2024
)
3/4
,
pp. 262-289
Persistent link: https://www.econbiz.de/10015441662
Saved in:
9
Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
;
Prestin, Sönke
-
2012
Persistent link: https://www.econbiz.de/10009413392
Saved in:
10
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic
;
Ströbel, Tim
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
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