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Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023
Persistent link: https://www.econbiz.de/10014414201
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Organisations' conversations in social media : applying dialogue strategies in times of crises
Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10010250535
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Measuring online dialogic conversations' quality : a scale development
Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia; … - In: Journal of communication management : an international … 20 (2016) 4, pp. 328-346
Persistent link: https://www.econbiz.de/10011645660
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Exploring corporations' dialogue about CSR in the digital era
Illia, Laura; Romenti, Stefania; Rodríguez-Cánovas, Belén - In: Journal of business ethics : JOBE 146 (2017) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10011789154
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Handling crises in social media : from stakeholder crisis awareness and sense making to organizational crisis preparedness
Valentini, Chiara; Romenti, Stefania; Kruckeberg, Dean - In: Social media and crisis communication, (pp. 57-67). 2018
Persistent link: https://www.econbiz.de/10011732300
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How strategic communication shapes value and innovation in society
Ruler, Betteke van (ed.); Smit, Iekje (ed.);  … - 2017 - First edition
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political...
Persistent link: https://www.econbiz.de/10011854531
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How strategic communication shapes value and innovation in society
Ruler, Betteke van (ed.); Smit, Iekje (ed.);  … - 2017 - First edition
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political...
Persistent link: https://www.econbiz.de/10012064060