//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Übermäßige Werbung und Markt...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Werbung
15,040
Advertising
11,011
Konsumentenverhalten
6,996
Consumer behaviour
6,984
Werbewirkung
4,946
Advertising effects
4,890
Marktsegmentierung
3,936
Herkunftsbezeichnung
3,623
Market segmentation
3,613
Designation of origin
3,551
Theorie
3,356
Theory
3,302
Verkaufsförderung
2,517
Sales promotion
2,500
Online-Marketing
1,942
Internet marketing
1,933
Markenimage
1,667
Brand image
1,654
USA
1,590
Deutschland
1,564
Marketingmanagement
1,553
Marketing management
1,519
Markenführung
1,513
Brand management
1,508
Agrarprodukt
1,453
United States
1,416
Marketing
1,413
Markenartikel
1,191
Agricultural product
1,175
Brand
1,099
Germany
1,052
Zielgruppe
968
Target group
939
Preismanagement
928
Pricing strategy
926
Social web
819
Welt
790
World
783
Beziehungsmarketing
778
more ...
less ...
Online availability
All
Undetermined
467
Free
198
CC license
24
Type of publication
All
Article
648
Book / Working Paper
172
Type of publication (narrower categories)
All
Article in journal
615
Aufsatz in Zeitschrift
615
Aufsatz im Buch
37
Book section
37
Graue Literatur
27
Non-commercial literature
27
Arbeitspapier
24
Working Paper
24
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
11
Hochschulschrift
7
Konferenzschrift
6
Conference paper
5
Konferenzbeitrag
5
Article
1
Case study
1
Collection of articles written by one author
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Sammlung
1
more ...
less ...
Language
All
English
799
German
22
Polish
1
Author
All
Arora, Taanika
6
Tucker, Catherine
6
Fogel, Joshua
5
Hayes, Jameson L.
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Chen, Huan
4
Chiou, Lesley
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Kim, Jihye
4
Kim, Juran
4
King, Karen Whitehill
4
Lu, Xianghua
4
Noort, Guda van
4
Poels, Karolien
4
Quinn, Martin
4
Russo, Antonio
4
Schertler, Walter
4
Seiler, Stephan
4
Seo, Yuri
4
Singh, Pratibha
4
Sinha, Neena
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Berthon, Pierre R.
3
Buzeta, Cristian
3
Campbell, Colin
3
Campbell, Colin L.
3
Dwivedi, Yogesh K.
3
Ershov, Daniel
3
Gopinath, Shyam
3
Huang, Yan
3
Hudders, Liselot
3
Janssen, Loes
3
Jiménez-Martínez, Antonio
3
more ...
less ...
Institution
All
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Consumers, Health and Food Executive Agency
1
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Peter Lang GmbH
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
40
International journal of internet marketing and advertising : IJIMA
24
Journal of retailing and consumer services
21
Journal of business research : JBR
20
Journal of promotion management : innovations in planning and applied research
19
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing science
9
Psychology & marketing
9
Cogent business & management
8
Journal of current issues and research in advertising
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
CESifo working papers
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Tourism management perspectives : TMP
7
Marketing intelligence & planning
6
Tourism management : research, policies, practice
6
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of travel and tourism marketing
5
Springer eBook Collection
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of technology marketing : IJTMkt
4
Journal of business ethics : JOBE
4
Journal of destination marketing & management
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of promotion management : JPM
4
Journal of vacation marketing
4
Qualitative market research : an international journal
4
Research
4
more ...
less ...
Source
All
ECONIS (ZBW)
819
EconStor
1
Showing
1
-
10
of
820
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
3
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
4
Manipulating temporal cues and message concreteness for deal communication : a study on microblogging site
Liu, Yi
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012304206
Saved in:
5
Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant
;
Chaturvedi, K. R.
;
Rakesh, Sapna
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
Saved in:
6
Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.
;
Mai, Enping
;
Waldsmith, Casey
; …
- In:
Journal of promotion management : innovations in …
31
(
2025
)
3
,
pp. 369-395
Persistent link: https://www.econbiz.de/10015339340
Saved in:
7
Managing pharmaceutical promotion mix in the rise of social media
Chaudhuri, Malika
;
Hirunyawipada, Tanawat
;
Pan, Yue
-
2025
Persistent link: https://www.econbiz.de/10015373172
Saved in:
8
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
9
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
10
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->