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A social network analysis of customer-level revenue distribution
Haenlein, Michael - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay; Chen, Yubo; Kaplan, Andreas; Ognibeni, Björn - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas - In: Contemporary issues in social media marketing, (pp. 20-30). 2018
Persistent link: https://www.econbiz.de/10011715050
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; … - In: California management review 63 (2020) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012309214