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Toward a gatekeeping perspecti...
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Yang, Zhilin
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Gao, Hongzhi
8
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Jun, Minjoon
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Chung, Henry F. L.
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Huang, Pei-how
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
2
International marketing review
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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1
Toward a gatekeeping perspective of insider-outsider relationship development in China
Gao, Hongzhi
;
Knight, John G.
;
Yang, Zhilin
; …
- In:
Journal of world business : JWB
49
(
2014
)
3
,
pp. 312-320
Persistent link: https://www.econbiz.de/10010399377
Saved in:
2
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
3
Examining relational risk typologies for guanxi boundary spanners : applying social penetration theory to guanxi brokering
Liu, Annie H.
;
Gao, Hongzhi
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010392225
Saved in:
4
Role conflict and ambiguity confronting transnational business networkers : contrasting social stigma and relational risks for Chinese and Western boundary spanners
Liu, Annie H.
;
Gould, Albert Noel
;
Rollins, Minna
;
Gao, …
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 911-919
Persistent link: https://www.econbiz.de/10010410708
Saved in:
5
Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi
;
Tate, Mary
;
Zhang, Hongxia
;
Chen, Shijiao
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
Saved in:
6
Toward a guanxi-bases view of structural holes in sales gatekeeping : a qualitative study of sales practices in China
Du, Mingfei
;
Gao, Hongzhi
;
Zhang, Jing
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 109-122
Persistent link: https://www.econbiz.de/10011990763
Saved in:
7
Toward a yin-yang balancing perspective of relational (guanxi) gatekeeping in international exchange relationships in China
Gao, Hongzhi
;
Ren, Monica
;
Miao, Qing
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 22-42
Persistent link: https://www.econbiz.de/10011879486
Saved in:
8
Network gatekeeping in SME exporters' market entry in China
Gao, Hongzhi
;
Ren, Monica
;
Zhang, Jing
;
Sun, Ruoyi
- In:
International marketing review
33
(
2016
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10011518663
Saved in:
9
Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
Saved in:
10
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
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