We develop and estimate a dynamic structural framework to analyze social-media content creation and consumption behavior of employees within an enterprise. We focus, in particular, on employees' blogging behavior. The model incorporates two key features that are ubiquitous in blogging forums:...

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer behaviors. Two unique...