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Social web
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Online-Marketing
14,230
Internet marketing
14,101
Relationship marketing
13,710
Beziehungsmarketing
13,686
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13,422
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13,252
Social Web
11,295
Online-Handel
9,707
Online retailing
9,691
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9,635
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9,596
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8,137
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8,106
Customer satisfaction
7,576
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7,418
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7,103
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7,079
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6,335
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6,072
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5,812
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5,474
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5,371
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5,368
Virales Marketing
5,354
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5,323
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5,196
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5,147
Deutschland
5,023
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4,995
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4,983
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4,965
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4,735
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4,725
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4,709
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Law, Rob
32
Dwivedi, Yogesh K.
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Filieri, Raffaele
27
Martínez-López, Francisco J.
24
Loureiro, Sandra Maria Correia
23
Tan, Yong
23
Hajli, Nick
21
Stephen, Andrew T.
21
Rita, Paulo
20
Hollebeek, Linda D.
19
Ozuem, Wilson
18
Schweidel, David A.
16
Bigné Alcañiz, J. Enrique
15
Bilgihan, Anil
15
Flavián Blanco, Carlos
15
Harrigan, Paul
15
Mariani, Marcello M.
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Pitt, Leyland F.
15
Hennig-Thurau, Thorsten
14
Karjaluoto, Heikki
14
Kreutzer, Ralf T.
14
Qiu, Liangfei
14
Septianto, Felix
14
Thaichon, Park
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Akram, Umair
13
Gu, Bin
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Ko, Eunju
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Moro, Sérgio
13
Okumus, Fevzi
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Pavlou, Paul A.
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Rana, Nripendra P.
13
Usman, Osly
13
Casaló, Luis V.
12
Constantinides, Efthymios
12
Füller, Johann
12
Ghose, Anindya
12
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Kozinets, Robert V.
12
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Ranfagni, Silvia
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IGI Global
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GFK
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Center Data
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Wageningen Economic Research
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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European Commission / Joint Research Centre
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Friedrich-Schiller-Universität Jena
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Information Resources Management Association
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Nomos Verlagsgesellschaft
4
American Marketing Association
3
Education, Audiovisual and Culture Executive Agency
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Edward Elgar Publishing
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3
Verlag Dr. Kovač
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mitp Verlags GmbH & Co. KG
3
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2
De Gruyter Oldenbourg
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European Parliament / Directorate-General for Internal Policies of the Union
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
384
Journal of retailing and consumer services
295
International journal of internet marketing and advertising : IJIMA
167
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
140
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
120
Technological forecasting & social change : an international journal
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Tourism management : research, policies, practice
95
International journal of hospitality management
92
International journal of advertising : the review of marketing communications
90
Information systems research : ISR
89
Electronic commerce research
86
Journal of promotion management : innovations in planning and applied research
86
Journal of internet commerce
85
Journal of marketing communications
83
Psychology & marketing
81
The journal of product & brand management
78
Journal of management information systems : JMIS
75
International journal of electronic marketing and retailing : IJEMR
74
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of consumer studies
68
Journal of electronic commerce research : JECR
65
Business horizons
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Marketing science
62
Asia Pacific journal of marketing and logistics
61
International journal of business information systems : IJBIS
60
International journal of contemporary hospitality management
59
Journal of hospitality marketing & management
59
Journal of travel and tourism marketing
59
Journal of marketing management : MM
58
International journal of technology marketing : IJTMkt
57
The journal of brand management : an international journal
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing
53
SpringerLink / Bücher
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Cogent business & management
51
Marketing intelligence & planning
51
International journal of e-business research : an official publication of the Information Resources Management Association
50
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ECONIS (ZBW)
11,286
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1
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
2
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
3
But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru
;
Xu, Xun
;
Kuchmaner, Christina A.
;
Xu, Ran
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
Saved in:
4
How communication mediums shape the message
Oba, Demi
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Saved in:
7
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Teso, E.
;
Olmedilla, M.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011958041
Saved in:
8
Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Diwanji, Vaibhav Shwetangbhai
;
Baines, Annalise Frances
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 476-505
Persistent link: https://www.econbiz.de/10015191747
Saved in:
9
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
10
Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini
;
Melanthiou, Yioula
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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