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Sport communication research : a social network analysis
Hambrick, Marion E. - In: Sport management review 20 (2017) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10011697683
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"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.; Mahoney, Tara Q. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Twitter as a communication tool for nonprofits : a study of sport-for-development organizations
Svensson, Per G.; Mahoney, Tara Q.; Hambrick, Marion E. - In: Nonprofit and voluntary sector quarterly 44 (2015) 6, pp. 1086-1106
Persistent link: https://www.econbiz.de/10011412715
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Sport, Twitter hashtags, and the public sphere: a qualitative test of the phenomenon through a Curt Schilling case study
O'Hallarn, Brendan; Shapiro, Stephen L.; Hambrick, Marion E. - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 389-400
Persistent link: https://www.econbiz.de/10011920127
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Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model
Mahoney, Tara Q.; Hambrick, Marion E.; Svensson, Per G.; … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 218-238
Persistent link: https://www.econbiz.de/10010391201