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Social web
Consumer behaviour
77
Konsumentenverhalten
76
Relationship marketing
47
Beziehungsmarketing
46
Brand management
22
Markenführung
22
Social Web
21
Brand image
19
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Customer satisfaction
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India
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Indien
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Online-Handel
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Kundenzufriedenheit
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Künstliche Intelligenz
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Thaichon, Park
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Quach, Sara
10
Bu, Yi
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Parkinson, Joy
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Cheah, Jun-Hwa
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Casper Ferm, Lars-Erik
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Hiram Ting
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Weaven, Scott
2
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1
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1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Journal of retailing and consumer services
5
Developing digital marketing : relationship perspectives
3
Journal of consumer behaviour
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
21
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1
Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau
;
Thanh Toan Nguyen
;
Jo, Jun
;
Quach, Sara
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
Saved in:
2
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
3
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
4
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
5
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange theory
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen, Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
8
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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