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~subject:"Spanien"
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Spanien
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
33
Konsumentenverhalten
33
Customer satisfaction
28
Einzelhandel
27
Kundenzufriedenheit
27
Retail trade
27
Spain
26
Brand image
18
Dienstleistungsqualität
18
Service quality
18
Hotel industry
17
Hotellerie
17
Lieferantenmanagement
17
Markenimage
17
Supplier relationship management
17
Information technology
15
Informationstechnik
14
Innovation
14
Customer value
13
Kundenwert
13
Brand management
12
Markenführung
12
Satisfaction
10
Brand equity
9
Loyalty
9
Nachhaltige Entwicklung
9
Sustainable development
9
Betriebliche Wertschöpfung
8
Sustainability
8
Value creation
8
Confidence
7
Croatia
7
Marketing management
7
Marketingmanagement
7
Retailing
7
Vertrauen
7
Customer integration
6
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24
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16
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16
Aufsatz im Buch
7
Book section
7
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1
Fallstudie
1
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English
24
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Gil Saura, Irene
23
Berenguer Contrí, Gloria
6
Ruiz-Molina, María-Eugenia
6
Servera-Francés, David
3
Fuentes-Blasco, Maria
2
Moliner-Velázquez, Beatriz
2
Ruiz-Molina, Maria-Eugenia
2
Ruiz-Molina, María Eugenia
2
Belda-Miquel, Sergio
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Frasquet Deltoro, Marta
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
Gil-Saura, Irene
1
Michel, Geraldine
1
Moliner Velásquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Mollá Descals, Alejandro
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
Riuz-Molina, Maria Eugenia
1
Rodríguez-Orejuela, Augusto
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz, María Eugenia
1
Ruiz-Molina, Eugenia
1
Servera Francés, David
1
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European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The international review of retail, distribution and consumer research
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Food retailing and sustainable development : European perspectives
1
Handbook of research on retailer-consumer relationship development
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
24
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1
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
-
2024
Persistent link: https://www.econbiz.de/10015159121
Saved in:
2
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
3
Heterogeneity analysis in the university context : a proposal based on service quality perceptions
Fuentes Blasco, Maria
;
Gil Saura, Irene
;
Moliner …
- In:
Cases on innovations in educational marketing : …
,
(pp. 25-45)
.
2011
Persistent link: https://www.econbiz.de/10009406232
Saved in:
4
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
5
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
6
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
;
Michel, …
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Saved in:
7
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
Saved in:
8
Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
Saved in:
9
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
10
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
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