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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Ethics within sponsorship
Chanavat, Nicolas; Bodet, Guillaume - In: The SAGE handbook of marketing ethics, (pp. 444-456). 2021
Persistent link: https://www.econbiz.de/10012306626
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10014317599