//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Revisiting the team identifica...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport
Consumer behaviour
23
Konsumentenverhalten
22
Sports marketing
13
Sportmarketing
12
Sports
11
Sponsoring
9
Sponsorship
9
Advertising effects
7
Professional sports
7
Profisport
7
Werbewirkung
7
Brand image
5
Football
5
Fußball
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Arbeitsgruppe
4
Beziehungsmarketing
4
Computerspiel
4
Emotion
4
Ethics
4
Ethik
4
Relationship marketing
4
Team
4
Video game
4
Werbung
4
Athletes
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behavior
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Experiment
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Kwak, Dae Hee
10
Jang, Wonseok
2
Kim, Ki Tak
2
Ko, Yong Jae
2
Lee, Joon Sung
2
Asada, Akira
1
Chan-Olmsted, Sylvia M.
1
Chang, Yonghwan
1
Clavio, Galen E.
1
Eagleman, Andrea N.
1
Kang, Joon Ho
1
Kim, Daehwan
1
Kim, Yu Kyoum
1
Kwon, Youngbum
1
Mahan, Joseph
1
McDaniel, Stephen R.
1
Park, Youngho
1
Pradhan, Sean
1
Yilmaz, Semih
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management decision : MD
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
2
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
3
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
4
Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee
;
Clavio, Galen E.
;
Eagleman, Andrea N.
; …
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
Saved in:
5
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
6
Symbolic purchase in sport : the roles of self-image congruence and perceived quality
Kwak, Dae Hee
;
Kang, Joon Ho
- In:
Management decision : MD
47
(
2009
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10009524620
Saved in:
7
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
8
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
9
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
10
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->