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Residents' perceptions of environmental impacts of the 2008 Beijing Green Olympic Games
Jin, Liyan; Zhang, James J.; Ma, Xingdong; Connaughton, … - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 275-300
Persistent link: https://www.econbiz.de/10009260859
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Assessing the economic impact of three major sport events in China : the perspective of attendees
Huang, Haiyan; Mao, Luke Lunhua; Kim, Suk-Kyu; Zhang, … - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1277-1296
Persistent link: https://www.econbiz.de/10010509237
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Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat (ed.); Zhang, James J. (ed.) - 2024
Persistent link: https://www.econbiz.de/10014515484
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Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei; Qian, Tyreal Yizhou; Rich, Gregg; Zhang, James J. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
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Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun; Byon, Kevin K.; Baker, Thomas A., III. - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 127-137
Persistent link: https://www.econbiz.de/10010417509
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Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.; Zhang, Xiaohe; Pitts, Brenda G.; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
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Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jea-Gu; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol; Byon, Kevin K.; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
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The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Pedersen, Zack P.; Kim, Kyungyeol; Byon, Kevin K.; … - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10012797841