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Sports
Consumer behaviour
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14
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Heere, Bob
10
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
11
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1
Emergent models of sport development and delivery : the case of triathlon in Australia and the US
Phillips, Pamm
;
Newland, Brianna
- In:
Sport management review
17
(
2014
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10010382567
Saved in:
2
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
3
Which senses matter more? : the impact of our senses on team identity and team loyalty
Lee, Seunghwan
;
Heere, Bob
;
Chung, Kyu-soo
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 203-213
Persistent link: https://www.econbiz.de/10010257030
Saved in:
4
Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
Saved in:
5
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
8
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
9
Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations
Anderson, Arden
;
Dixon, Marlene
;
Oshiro, Kristi F.
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10012099347
Saved in:
10
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
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