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Total customer engagement: designing and aligning key strategic elements to achieve growth

Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209

Persistent link: https://www.econbiz.de/10003993648

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

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Strategic value curve analysis : diagnosing and improving customer value propositions

Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324

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Evolution of the migratory supply chain model

Potter, Andrew; Towill, Denis R.; Christopher, Martin - In: Supply chain management : an international journal 20 (2015) 6, pp. 603-612

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Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

The cycle of customer value : a model integrating customer and firm perspectives

Martelo-Landroguez, Silvia; Barroso-Castro, Carmen; … - In: Journal of business economics and management 16 (2015) 2, pp. 467-481

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Disentangling customer orientation : executive perspective

Saarijärvi, Hannu; Kuusela, Hannu; Neilimo, Kari; … - In: Business process management journal 20 (2014) 5, pp. 663-677

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Relationship between strategic management accounting techniques and profitability : a proposed model

Mohamed, Abeer Abdelmoneim; Jones, Tracy - In: Measuring business excellence : the journal of … 18 (2014) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10010417508

Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296

Persistent link: https://www.econbiz.de/10012545045

Creating dynamic capabilities to increase customer value

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