Narrow search
Showing 1 - 10 of 11
Cover Image
Achieving strategic advantages in buyer-supplier relationships
Jap, Sandy D.; Weitz, Barton A. - 1996
Persistent link: https://www.econbiz.de/10000944079
Cover Image
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Cover Image
Retailing management
Levy, Michael; Weitz, Barton A. - 2004 - 5. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001716799
Cover Image
Retailing management
Levy, Michael; Weitz, Barton A. - 2012 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008909338
Cover Image
Retailing management
Levy, Michael; Weitz, Barton A. - 2009 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013483544
Cover Image
Strategic marketing : planning, implementation, and control
Weitz, Barton A. (ed.); Wensley, Robin (contributor) - 1984
Persistent link: https://www.econbiz.de/10013500251
Cover Image
Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2014 - Ninth edition
Persistent link: https://www.econbiz.de/10013469256
Cover Image
Retailing management
Levy, Michael; Weitz, Barton A. - 2007 - 6th ed., internat. ed.
Persistent link: https://www.econbiz.de/10013469325
Cover Image
An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Cover Image
Customer relationships evolve : so must your CRM strategy
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: MIT sloan management review 59 (2018) 4, pp. 82-85
Persistent link: https://www.econbiz.de/10011881010