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Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Li, Ning; Murphy, William H. - In: The journal of consumer marketing 30 (2013) 6, pp. 517-529
Persistent link: https://www.econbiz.de/10010227342
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Prior consumer satisfaction and alliance encounter satisfaction attributions
Li, Ning; Murphy, William H. - In: The journal of consumer marketing 30 (2013) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10009788899
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Making better foreign friendships : the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance
Li, Ning; Murphy, William H. - In: The journal of business & industrial marketing 37 (2022) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10012797094