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Product strategies, managerial comprehension, and organizational performance
Wensley, Robin - In: Oxford review of economic policy 15 (1999) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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Readings in strategic marketing : analysis, planning, and implementation
Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 1988
Persistent link: https://www.econbiz.de/10009603736
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Strategic marketing : planning, implementation, and control
Weitz, Barton A. (ed.); Wensley, Robin (contributor) - 1984
Persistent link: https://www.econbiz.de/10013500251
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Leveraging big data for strategic marketing : a dynamic capabilities model for incumbent firms
Brewis, Claire; Dibb, Sally; Meadows, Maureen - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014438509
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Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally; Simkin, Lyndon; Wilson, David C. - In: Industrial marketing management : the international … 37 (2008) 5, pp. 539-553
Persistent link: https://www.econbiz.de/10003736670