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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Mapping managerial implications of green strategy : a framework for sustainable innovation
Tesar, George; Moini, Hamid; Sørensen, Olav Jull - 2018
Persistent link: https://www.econbiz.de/10011758755
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Aktuelle Herausforderungen in der Hotellerie : Innovationen und Trends
Ehlen, Tobias (ed.); Scherhag, Knut (ed.) - 2018
Persistent link: https://www.econbiz.de/10011793025
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Entscheidungsorientierung im Sustainable Marketing Management
Balderjahn, Ingo - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 135-158). 2014
Persistent link: https://www.econbiz.de/10010476280
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Strategic and instrumental sustainability marketing : a conceptual framework
Belz, Frank; Karstens, Birte - 2005
Persistent link: https://www.econbiz.de/10004850855
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten - 2011 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009349335