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Diversity, equity, inclusion, and brand outcomes : a case of higher education
Nguyen, Thuy; Yaghi, Majed; Ganesh, Gopala K.; … - In: The journal of product & brand management 33 (2024) 8, pp. 949-967
Persistent link: https://www.econbiz.de/10015173293
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Developing and teaching an online MBA marketing research class : implications for online learning effectiveness
Sun, Qin; Ganesh, Gopala K. - In: Journal of education for business 89 (2014) 7, pp. 337-345
Persistent link: https://www.econbiz.de/10010471813
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Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin; Nguyen, Thuy D.; Ganesh, Gopala K. - In: Journal of international consumer marketing 32 (2020) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
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Exploring the role of decision-making factors in international student marketing engagement
Nguyen, Thuy; Sun, Qin; Ganesh, Gopala K. - In: Journal of marketing for higher education 29 (2019) 2, pp. 230-250
Persistent link: https://www.econbiz.de/10012179317
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Higher education institutions : satisfaction and loyalty among international students
Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10003865248