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Measuring college students' choice criteria of credit cards : scale development and validation

Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344

Persistent link: https://www.econbiz.de/10003710274

College students’ consumption of credit cards

Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: International Journal of Bank Marketing 30 (2012) 7, pp. 567-585

Purpose – The importance of and viability of the college student cohort for credit card firms and banks are well documented and so are the challenges facing marketers interested in this target market. The first purpose of this paper is to examine college students’ motivation for consuming...

Persistent link: https://www.econbiz.de/10014760059

A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions

Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87

Persistent link: https://www.econbiz.de/10015189480

Diversity, equity, inclusion, and brand outcomes : a case of higher education

Nguyen, Thuy; Yaghi, Majed; Ganesh, Gopala K.; … - In: The journal of product & brand management 33 (2024) 8, pp. 949-967

Persistent link: https://www.econbiz.de/10015173293

College students consumption of credit cards

Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 567-585

Persistent link: https://www.econbiz.de/10009668457

Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria

Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198

Persistent link: https://www.econbiz.de/10003824278

Market orientation : an option for universities to adopt?

Tran, Trang P.; Blankson, Charles; Roswinanto, Widyarso - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 347-365

Persistent link: https://www.econbiz.de/10011493612

The impact of time on perceptions of educational value

Ledden, Lesley; Kalafatis, Stavros P. - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 141-157

Persistent link: https://www.econbiz.de/10008652340

The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education : an empirical examination

Ledden, Lesley; Kalafatis, Stavros P.; Mathioudakis, Alex - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1232-1260

Persistent link: https://www.econbiz.de/10009387529

The added value of brand alliances in higher education

Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132

Persistent link: https://www.econbiz.de/10011507947