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~subject:"Studierende"
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Studierende
Consumer behaviour
27
Ghana
27
Konsumentenverhalten
25
Marketing management
19
Marketingmanagement
19
Brand management
17
Markenführung
16
United Kingdom
15
United States
13
Service quality
12
USA
11
Customer satisfaction
10
Dienstleistungsqualität
10
Students
10
B-to-B-Marketing
9
Business-to-business marketing
9
Marketing
9
Africa
8
Kundenzufriedenheit
8
Sub-Saharan Africa
8
Afrika
7
Großbritannien
7
Market orientation
7
Relationship marketing
7
Subsahara-Afrika
7
Beziehungsmarketing
6
Brand image
6
Emerging economies
6
Firm performance
6
Innovation
6
Lieferantenmanagement
6
Markenimage
6
Perception
6
Schwellenländer
6
Supplier relationship management
6
Banks
5
Corporate social responsibility
5
New product development
5
Positioning strategies
5
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Aufsatz in Zeitschrift
9
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English
9
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Blankson, Charles
6
Kalafatis, Stavros P.
3
Ledden, Lesley
3
Boakye, Kwabena G.
1
Cheng, Julian Ming Sung
1
Ganesh, Gopala K.
1
Mathioudakis, Alex
1
Nguyen, Thuy
1
Nukpezah, Julius A.
1
Omar, Ogenyi Ejye
1
Opoku, Robert A.
1
Paswan, Audhesh
1
Paswan, Audhesh K.
1
Pavur, Robert J.
1
Riley, Debra
1
Roswinanto, Widyarso
1
Singh, Jaywant
1
Tran, Trang P.
1
Yaghi, Majed
1
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Journal of marketing management : MM
2
International journal of nonprofit and voluntary sector marketing
1
International journal of public sector management : IJPSM
1
Journal of African business
1
Journal of business research : JBR
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Thunderbird international business review
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ECONIS (ZBW)
9
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1
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9
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1
Measuring college students' choice criteria of credit cards : scale development and validation
Blankson, Charles
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
Saved in:
2
A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions
Blankson, Charles
;
Nukpezah, Julius A.
;
Opoku, Robert A.
- In:
Journal of African business
26
(
2025
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10015189480
Saved in:
3
Diversity, equity, inclusion, and brand outcomes : a case of higher education
Nguyen, Thuy
;
Yaghi, Majed
;
Ganesh, Gopala K.
; …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 949-967
Persistent link: https://www.econbiz.de/10015173293
Saved in:
4
College students consumption of credit cards
Blankson, Charles
;
Paswan, Audhesh
;
Boakye, Kwabena G.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 567-585
Persistent link: https://www.econbiz.de/10009668457
Saved in:
5
Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria
Blankson, Charles
;
Omar, Ogenyi Ejye
;
Cheng, Julian …
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10003824278
Saved in:
6
Market orientation : an option for universities to adopt?
Tran, Trang P.
;
Blankson, Charles
;
Roswinanto, Widyarso
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 347-365
Persistent link: https://www.econbiz.de/10011493612
Saved in:
7
The impact of time on perceptions of educational value
Ledden, Lesley
;
Kalafatis, Stavros P.
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10008652340
Saved in:
8
The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education : an empirical examination
Ledden, Lesley
;
Kalafatis, Stavros P.
;
Mathioudakis, Alex
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1232-1260
Persistent link: https://www.econbiz.de/10009387529
Saved in:
9
The added value of brand alliances in higher education
Kalafatis, Stavros P.
;
Ledden, Lesley
;
Riley, Debra
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
Saved in:
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