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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na - In: Journal of business ethics : JOBE 128 (2015) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
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To be or not to be green : exploring individualism and collectivism as antecedents of environmental behavior
Cho, Yoon-na; Thyroff, Anastasia; Rapert, Molly Inhofe; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1052-1059
Persistent link: https://www.econbiz.de/10009755358
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It's a match when green meets healthy in sustainability labeling
Cho, Yoon-Na; Baskin, Ernest - In: Journal of business research : JBR 86 (2018), pp. 119-129
Persistent link: https://www.econbiz.de/10011855235
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Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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Instilling label confidence in the minds of consumers : the role of sustainability skepticism
Cho, Yoon-Na; Ye, Christine; Kim, Yuna - In: Journal of consumer behaviour 23 (2024) 4, pp. 1752-1767
Persistent link: https://www.econbiz.de/10014633898