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Ko, Yong Jae
6
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Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Does spectatorship increase happiness? : the energy perspective
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel L.
;
Kim, Daehwan
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10011771885
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
Saved in:
4
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
5
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
6
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
7
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
8
Remedying stereotype threat effects in spectator sports
Chang, Yonghwan
;
Schull, Vicki
;
Kihl, Lisa A.
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
Saved in:
9
When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
Saved in:
10
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
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