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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2007
Persistent link: https://www.econbiz.de/10003438504
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
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An economic model of click fraud in publisher networks
Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
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The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
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Pay-per-action model for on-line advertising
Mahdian, Mohammad; Tomak, Kerem - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
D'Andria, Diego - 2018 - This version: December 2018
We extend the theory of tax incidence under Cournot-Nash oligopolistic competition to study the effects of an ad valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space sold to businesses. Ads are more valuable to advertisers...
Persistent link: https://www.econbiz.de/10011982174