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Theoretical framework of advertising : some insights
Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188
Persistent link: https://www.econbiz.de/10011333778
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
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Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel; Zourrig, Haithem - In: Journal of marketing communications 29 (2023) 5, pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Great expectations : argument order expectations shape the efficacy of order effects in one-sided advertisements
Clarkson, Joshua John; Cooke, Alan D. J.; Martin, … - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 383-395
Persistent link: https://www.econbiz.de/10014334016
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha; Tan, Yinliang; Wei, Lai - In: Information systems research : ISR 31 (2020) 2, pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
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The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288