Narrow search
Showing 1 - 10 of 18
Cover Image
Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
Cover Image
Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang; Dawes, John; Sharp, Byron - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
Cover Image
Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Cover Image
Predicting variation in repertoire size with the NBD model
Trinh, Giang - In: Australasian marketing journal 22 (2014) 2, pp. 111-116
Persistent link: https://www.econbiz.de/10010400509
Cover Image
How country of origins of food products compete and grow
Trinh, Giang; Corsi, Armando; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 49 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012025964
Cover Image
Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
Trinh, Giang; Wright, Malcolm J. - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209555
Cover Image
Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of consumer behaviour 21 (2022) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012813931
Cover Image
If the model fits, use it : methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit
Driesener, Carl; Banelis, Melissa; Rungie, Cam - In: Australasian marketing journal 25 (2017) 4, pp. 288-293
Persistent link: https://www.econbiz.de/10011792375
Cover Image
The Dirichlet model in marketing
Driesener, Carl; Rungie, Cam - In: Journal of consumer behaviour 21 (2022) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012813913
Cover Image
Regularities in the consumption of a subscription service
Lee, Richard; Rungie, Cam; Wright, Malcolm - In: The journal of product & brand management 20 (2011) 3, pp. 182-189
Persistent link: https://www.econbiz.de/10009231624