Narrow search
Showing 1 - 10 of 26
Cover Image
Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
Cover Image
Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
Cover Image
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Cover Image
The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
Cover Image
Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
Cover Image
Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10013467781
Cover Image
Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
Cover Image
Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua; Robertson, Thomas S.; Rymon, Talia - 1996
Persistent link: https://www.econbiz.de/10000939495
Cover Image
Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
Cover Image
Statistical analysis of management data
Gatignon, Hubert A. - 2003
Persistent link: https://www.econbiz.de/10001713085