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Theory
Consumer behaviour
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Hornik, Jacob
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Journal of economic psychology : research in economic psychology and behavioral economics
2
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ECONIS (ZBW)
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Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
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Cognitive thoughts mediating compliance in multiple request situations
Hornik, Jacob
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001043145
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The temporal dimension of shopping behavior
Hornik, Jacob
- In:
Inventi impact: retailing & consumer services
(
2021
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10012696524
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4
Combining perceptual and economic variables in the demand function
Bechtel, Gordon G.
- In:
Journal of economic psychology : research in economic …
11
(
1990
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001095390
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5
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
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6
Pricing: economic and behavioral models
Ofir, Chezy
;
Winer, Russell S.
- In:
Handbook of marketing
,
(pp. 267-281)
.
2006
Persistent link: https://www.econbiz.de/10003335122
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7
Theory construction and data analysis in marketing communication : a facet analytical approach
Hornik, Jacob
;
Cohen, Erik H.
;
Amar, Reuven
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10003820489
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