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Theory
Service-Dominant Logic
41
Service-dominant logic
41
Marketing theory
32
Marketingtheorie
32
Multinationales Unternehmen
29
Transnational corporation
29
Managers
25
Führungskräfte
23
Theorie
20
Dienstleistung
17
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17
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17
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15
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14
Human Resource Management
14
Personalmanagement
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Value creation
14
Welt
14
World
14
Lieferkette
13
Supply chain
13
Auslandsaufenthalt
12
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12
Expatriate assignment
12
Services marketing
12
Vereinigte Staaten
12
Globalisierung
11
Lieferantenmanagement
10
Relationship marketing
10
Supplier relationship management
10
Beziehungsmarketing
9
Distribution channel
9
Entrepreneurship
9
Marketing management
9
Vertriebsweg
9
Entrepreneurship approach
8
Leadership development
8
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21
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14
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6
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6
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research-article
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22
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Lusch, Robert F.
12
Harvey, Michael G.
9
Vargo, Stephen L.
6
Akaka, Melissa Archpru
2
Akhter, Humayun
2
Harvey, Michael
2
Lim, Steve C.
2
Moeller, Miriam
2
Bronstein, Judith L.
1
Evans, Rodney
1
Griffith, David
1
Hench, Thomas
1
Horbel, Chris
1
Horn, Richard L. van
1
Kiessling, Timothy S.
1
Kim, Oliver
1
Kuffel, Thomas
1
Mars, Matthew M.
1
McIntyre, Nancy
1
Myers, Matthew B.
1
Napier, N. K.
1
Novecevic, Milorad M.
1
Novicevic, Milorad
1
Novicevic, Milorad M.
1
Pati, Niranjan
1
Sloan III, Hugh
1
Speier, Cheri
1
Usui, Kengo
1
Webster, Frederick E. <Jr.>
1
Wieland, Heiko
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Journal of business venturing
2
Review of marketing research
2
Advances in international marketing
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Handbook of international human resource management : integrating people, process, and context
1
Handbook of service science ; [Vol. 1]
1
International HRM: the MNE perspective
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
Journal of Intellectual Capital
1
Journal of global marketing
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
MSI reports : working paper series
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The quest for a general theory of leadership
1
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ECONIS (ZBW)
22
Other ZBW resources
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The selection of managers for foreign assignments : a planning perspective
Harvey, Michael G.
- In:
The Columbia journal of world business : publ. …
31
(
1996
)
4
,
pp. 102-118
Persistent link: https://www.econbiz.de/10001214832
Saved in:
2
Power
Harvey, Michael
- In:
The quest for a general theory of leadership
,
(pp. 74-95)
.
2006
Persistent link: https://www.econbiz.de/10003510443
Saved in:
3
Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
Saved in:
4
Political risk : a structural analysis
Akhter, Humayun
-
1987
Persistent link: https://www.econbiz.de/10001089826
Saved in:
5
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
6
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E. <Jr.>
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
7
The value of a metaphor : organizations and ecosystems
Mars, Matthew M.
;
Bronstein, Judith L.
;
Lusch, Robert F.
- In:
Organizational dynamics : a quarterly review of …
41
(
2012
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10009667025
Saved in:
8
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
9
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
10
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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