//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Leveraging distribution to max...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
62
Konsumentenverhalten
62
Marketing management
48
Marketingmanagement
48
Lieferkette
47
Supply chain
47
Theorie
45
Kundenwert
42
Customer value
39
Marketing
28
Sustainability
28
Marktforschung
27
Indien
25
Market research
25
India
24
Nachhaltigkeit
24
Nachhaltige Entwicklung
22
Sustainable development
22
Firm performance
21
Innovation
21
Unternehmenserfolg
19
Emerging economies
18
Schwellenländer
18
Artificial intelligence
17
Brand management
17
Coronavirus
17
Innovation management
17
Innovationsmanagement
17
Künstliche Intelligenz
17
Lieferantenmanagement
17
Markenführung
17
Marketingforschung
17
Quality management
17
Qualitätsmanagement
17
Supplier relationship management
17
Marketing theory
16
Marketingtheorie
16
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
29
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Lehrbuch
10
Textbook
6
Arbeitspapier
4
Glossar enthalten
4
Glossary included
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliografie
1
Book section
1
CD-ROM, DVD
1
more ...
less ...
Language
All
English
45
Author
All
Kumar, V.
35
Aaker, David A.
9
Day, George S.
9
Kumar, Vikas
8
Sharma, Amalesh
4
Leone, Robert P.
3
Reinartz, Werner J.
3
Chan, Felix T. S.
2
Cosguner, Koray
2
Saboo, Alok R.
2
Shah, Denish
2
Venkatesan, Rajkumar
2
Zhang, Xi Alan
2
Zhao, Yi
2
Bhagwat, Yashoda
1
Bohling, Timothy
1
Brady, Malcolm
1
Chakravarty, Anindita
1
Chintagunta, Pradeep K.
1
Donthu, Naveen
1
Ekren, Banu Yetkin
1
Fang, Tony
1
Fildes, Robert
1
Fjellström, Daniella
1
Frederico, Guilherme F.
1
Garza-Reyes, Jose Arturo
1
George, Morris
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Herbst, Angeliki
1
Hilletofth, Per
1
Kumar, Ajay
1
Kumar, V. N. S. A.
1
Leszkiewicz, Agata
1
Luo, Anita
1
Park, Insu
1
Qu, Yingge
1
Rountree, Carey
1
Shah, Bhavin
1
Simpson, M.
1
more ...
less ...
Institution
All
INSEAD
1
Published in...
All
Journal of marketing research : JMR
5
International journal of forecasting
3
Journal of marketing
3
Homo oeconomicus
2
International journal of production research
2
Marketing science
2
Beiträge zur Wirtschaftsforschung
1
British journal of management
1
Faculty & research / Insead : working paper series
1
German working papers in law and economics
1
Handbook of research in international marketing
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of creating value
1
Journal of marketing research
1
Journal of modelling in management
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Mathematical population studies : an international journal of mathematical demography
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
The SAGE handbook of international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.
;
Sharma, Amalesh
;
Chakravarty, Anindita
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
Saved in:
2
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
3
Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
Saved in:
4
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
5
Researching international markets : philosophical and methodological issues
Kumar, V.
- In:
The SAGE handbook of international marketing
,
(pp. 114-162)
.
2009
Persistent link: https://www.econbiz.de/10003792072
Saved in:
6
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
8
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
10
A contingency framework for the mode of entry decision
Kumar, V.
- In:
Journal of world business : JWB
32
(
1997
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->