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Self-service operations at retail stores : the role of inter-customer interactions

Li, Mei; Choi, Thomas Y.; Rabinovich, Elliot; Crawford, … - In: Production and operations management : an international … 22 (2013) 4, pp. 888-914

Persistent link: https://www.econbiz.de/10009791631

The causal relationship between store equity and loyalty : testing two alternative models in retailing

Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208

Persistent link: https://www.econbiz.de/10011724575

Die Betriebstypenmarke im stationären Einzelhandel

Burkhardt, Achim - 1997

Persistent link: https://www.econbiz.de/10000991442

Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse

Morschett, Dirk - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001641406

Culture Encounter und komplementäres Marketing

Brune, Guido - 1991

Persistent link: https://www.econbiz.de/10000825228

Einkaufsverhalten im Handel : Ansätze zu einer kundenorientierten Handelsmarketingplanung

Schmitz, Claudius A. - 1996

Persistent link: https://www.econbiz.de/10000565414

The Role of Strategic Pricing by Retailers in the Success of Store Brands

Sudhir, K.; Meza, Sergio - 2004

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing...

Persistent link: https://www.econbiz.de/10014029166

Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels

Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714

Persistent link: https://www.econbiz.de/10010127926

Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing

Rajagopal - In: New econometric modelling research, (pp. 171-186). 2008

Persistent link: https://www.econbiz.de/10003694085

Defensive strategy against a private label : building brand premium for retailer cooperation

Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339

Persistent link: https://www.econbiz.de/10011629447

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