Showing 1 - 10 of 51
Archimedes once said "give me a fulcrum, and I shall move the world." In this paper, we study the optimal timing of contingently placing a "fulcrum" in the context of crowdfunding, with the potential of tilting the random pledging process from failure to success. Specifically, we consider a...
Persistent link: https://www.econbiz.de/10011646408
Persistent link: https://www.econbiz.de/10013369278
Problem definition: The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of...
Persistent link: https://www.econbiz.de/10014302866
The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of intertemporal price...
Persistent link: https://www.econbiz.de/10013220375
Persistent link: https://www.econbiz.de/10009751786
Gray markets are unauthorized channels of distribution for a supplier’s authentic products. We study a distribution channel that consists of a supplier who offers all-unit quantity discounts for batch orders to enjoy cost savings, and a reseller who may divert some goods to the gray markets....
Persistent link: https://www.econbiz.de/10014044813
Persistent link: https://www.econbiz.de/10009749862
Persistent link: https://www.econbiz.de/10015063303
Advances in predictive technology such as artificial intelligence have enabled firms to advertise to consumers with personalized product recommendations. This paper builds a monopoly model to study the profitability of deploying such personalized product ads versus generic brand ads at different...
Persistent link: https://www.econbiz.de/10014235400
Persistent link: https://www.econbiz.de/10011873136