According to feminist philosophy innovation can be understood as the part of a binary opposition: "tradition-innovation". The tradition is rooted in the culture of innovation. Innovation is the potential tradition. Innovation often is presented as the opposite of tradition. Feminist innovations...

The problem of institutional altruism is one of the central issues of sociology(Merton, 1982). Institutional altruism is an important feature as a returning benefits mechanism to those who help. This happens all the time at the human relationships level (for example: in the case of mutual...

Our report shows that the Russian theory of personnel management as a "middle-level" theory is weakly correlated with general theories, it clearly does not appeal to any of the theoretical and methodological grounds. In this respect, the modern Russian approach avoids the relationship with...

The development of the creative potential of the artists allows the organizations of media industry to activate the innovations, to improve the quality and competitiveness of products, goods and services, in general to work more efficiently. The article question is the problems of social norms...

According to Pinker, language is an innate ability to Homo Sapiens, happily acquired in the process of evolution. Language ability distinguishes humans from other animals. Pinker gives some facts as the proof, discrediting experiments on training of a chimpanzee in language. For each...

The paper deals with the problem of analysis the concept of general economic importance as the format of regulation of infrastructure industries. The EU Commission in 2003-2004 initiated the discussion of new format for regulating infrastructure industries as services of "general economic...

Article is devoted to the analysis of features of Zahman's architectural framework of the information system. In accordance with the ISO/IEC standard 42010 the architectural framework is defined as "the totality of agreements, principles and practices, used to describe the architecture and...

Paper is devoted to the analysis of features of TOGAV's architectural framework of the information system. The TOGAF framework (The Open Group Architecture Framework) is the set of tools of development of architectures for various purposes. The information system with the help of this framework...

The paper deals with the analysis of features of file-server architecture of the information system. The file-server architecture implies availability of dedicated network resource for storage data. With this architecture, all functional components of the system are located on the user-computer,...

The paper is devoted to the analysis of approaches to the evaluation of the efficiency of PR-campaigns. We paid particular attention to optimizing the use of models by PR-specialists. We discussed the existing research models of evaluating the effectiveness of public relations activities. We...