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What about Bob? : reflections...
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Theory
Service-dominant logic
42
Service-Dominant Logic
41
Marketingtheorie
33
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32
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18
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17
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16
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service-dominant logic
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S-D logic
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Lusch, Robert F.
14
Vargo, Stephen L.
7
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1
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1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Handbook of service science ; [Vol. 1]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business case studies
1
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
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1
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ECONIS (ZBW)
15
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1
Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
Saved in:
2
Political risk : a structural analysis
Akhter, Humayun
-
1987
Persistent link: https://www.econbiz.de/10001089826
Saved in:
3
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
4
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E. <Jr.>
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
5
The value of a metaphor : organizations and ecosystems
Mars, Matthew M.
;
Bronstein, Judith L.
;
Lusch, Robert F.
- In:
Organizational dynamics : a quarterly review of …
41
(
2012
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10009667025
Saved in:
6
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
7
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
8
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
9
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
10
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
1
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