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Grewal, Dhruv
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ECONIS (ZBW)
13
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
3
The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard
- In:
Journal of consumer research : JCR ; an …
19
(
1992
)
1
,
pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
Saved in:
4
AI as a convivial tool
Rindfleisch, Aric
;
Kim, Myoung Hee
;
Lee, Erica Ji Hyun
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 920-927
Persistent link: https://www.econbiz.de/10015166615
Saved in:
5
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
6
Babson pricing conference
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010429337
Saved in:
7
Marketing research
Parasuraman, A.
;
Grewal, Dhruv
;
Krishnan, Ramayya
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003309209
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8
The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
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9
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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10
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
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