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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro; Bauer, András; Ohme, Rafal; Škapa, … - In: Cutting edge international research, (pp. 37-46). 2010
Persistent link: https://www.econbiz.de/10003985034
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Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro; Škapa, Radoslav - In: Contemporary research in e-branding, (pp. 193-215). 2009
Persistent link: https://www.econbiz.de/10003778213
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Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro; Škapa, Radoslav - In: Handbook of research on global information technology …, (pp. 99-117). 2008
Persistent link: https://www.econbiz.de/10003618124
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Global youth and mobile games: applying the extended technology acceptance model in the USA, Japan, Spain, and the Czech Republic
Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007
Persistent link: https://www.econbiz.de/10003478353
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Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic
Okazaki, Shintaro; Skapa, Radoslav; Grande, Ildefonso - In: Cross-cultural buyer behavior, (pp. 253-270). 2007
The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the “global youth” segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile...
Persistent link: https://www.econbiz.de/10015384331