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~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Consumer behaviour
50,192
Konsumentenverhalten
50,188
Relationship marketing
15,070
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15,054
Social web
11,880
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11,879
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10,289
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10,266
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8,082
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8,079
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7,779
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7,771
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6,527
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6,526
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5,157
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5,157
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4,947
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4,300
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4,195
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4,108
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3,922
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3,909
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3,654
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3,652
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3,431
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3,431
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3,266
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3,266
Emotion
3,003
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2,964
Marketingmanagement
2,957
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2,901
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2,856
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2,691
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4,166
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Aufsatz in Zeitschrift
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4,201
Graue Literatur
930
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930
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874
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581
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Lusk, Jayson L.
19
Jang, Soocheong
17
Smith, Alan D.
15
Han, Heesup
14
Goldfarb, Avi
12
Tonsor, Glynn T.
12
Nayga, Rodolfo M.
11
Goldsmith, Ronald E.
10
Baghestani, Hamid
9
Grewal, Dhruv
9
Kaiser, Harry M.
9
Lennon, Sharron J.
9
Mattila, Anna S.
9
Yoon, Sukki
9
Barber, Nelson
8
Carpenter, Jason M.
8
Choi, Yung Kyun
8
Kemp, Elyria
8
Kumar, V.
8
McFadden, Dawn Thilmany
8
Pentina, Iryna
8
Roe, Brian
8
Schroeder, Ted C.
8
Walker, Matthew
8
Allcott, Hunt
7
Bennett, Gregg
7
Blankson, Charles
7
Bruwer, Johan
7
Dong, Diansheng
7
Donthu, Naveen
7
Ha, Jooyeon
7
Kim, Minjeong
7
Kim, Youn-kyung
7
Moschis, George P.
7
Richards, Timothy J.
7
Ryu, Kisang
7
Stavins, Joanna
7
Sun, Qin
7
Tanford, Sarah
7
Tucker, Catherine
7
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
82
Journal of retailing and consumer services
81
International journal of hospitality management
77
Psychology & marketing
77
Journal of fashion marketing and management
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising research
52
The journal of consumer marketing
46
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
The American economic review
40
International journal of consumer studies
38
The journal of brand management : an international journal
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of international consumer marketing
35
International journal of sport management and marketing : IJSMM
34
Journal of the Academy of Marketing Science
33
Journal of consumer behaviour : an international research review
32
Journal of marketing
32
International journal of retail & distribution management
31
Journal of advertising : official publication of the American Academy of Advertising
31
Journal of travel and tourism marketing
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Services marketing quarterly
30
The journal of product & brand management
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of business ethics : JOBE
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Applied economics
23
European journal of marketing : EJM
23
Harvard business review : HBR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Young consumers : insight and ideas for responsible marketers
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
4,201
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1
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
2
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
3
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
6
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
Saved in:
7
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
9
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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