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Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences
Bharadwaj, Neeraj; Nevin, John R.; Wallman, Jeffrey P. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1012-1030
Persistent link: https://www.econbiz.de/10010219649
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Predicting innovation success in the motion picture industry : the influence of multiple quality signals
Bharadwaj, Neeraj; Noble, Charles H.; Tower, Annette; … - In: The journal of product innovation management : an … 34 (2017) 5, pp. 659-680
Persistent link: https://www.econbiz.de/10011803479
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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Deshpandé, Rohit - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10001018729
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Willingness to pay for cause-related marketing : the impact of donation amount and moderating effects
Koschate-Fischer, Nicole; Stefan, Isabel V.; Hoyer, Wayne D. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 910-927
Persistent link: https://www.econbiz.de/10009688778
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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10003507872