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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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The impact of warnings, disclaimers, and product experience on consumers' perceptions of dietary supplements
Mason, Marlys J.; Scammon, Debra L.; Fang, Xiang - In: Journal of consumer affairs : official publication of … 41 (2007) 1, pp. 74-99
Persistent link: https://www.econbiz.de/10003576871
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Consumer behavior
Mowen, John C. - 1990 - 2nd ed.
Persistent link: https://www.econbiz.de/10013467334
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Burning and cutting : identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery
Mowen, John C.; Longoria, Adelina; Sallee, Amy - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 238-251
Persistent link: https://www.econbiz.de/10003899836
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Exploring the role of productivity propensity in frontline employee performance : its relationship with customer orientation and important outcomes
Harris, Eric G.; Brown, Tom; Mowen, John C.; Artis, Andrew - In: Psychology & marketing 31 (2014) 3, pp. 171-183
Persistent link: https://www.econbiz.de/10010341746
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Role stressors and retail performance : the role of perceived competitive climate
Arnold, Todd; Flaherty, Karen E.; Voss, Kevin E.; … - In: Journal of retailing 85 (2009) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10003870659