Narrow search
Showing 1 - 5 of 5
Cover Image
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.; Grove, Stephen J.; Raymond, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 23-43
Persistent link: https://www.econbiz.de/10003926386
Cover Image
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Cover Image
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
Cover Image
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Cover Image
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886