Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When the recipe is more import...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Innovation
31
Beziehungsmarketing
17
Consumer behaviour
17
Relationship marketing
17
Konsumentenverhalten
16
New product development
16
Produktentwicklung
16
Dienstleistung
13
Service quality
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Theorie
12
Theory
12
United States
11
Customer satisfaction
9
Services
9
Italien
8
Italy
8
Product quality
8
Produktqualität
8
Dienstleistungssektor
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Services marketing
7
Technischer Fortschritt
7
Technological change
7
Creativity
6
Dienstleistungsmarketing
6
Einzelhandel
6
Innovation management
6
Innovationsmanagement
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Marktforschung
6
Music industry
6
Musikwirtschaft
6
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
11
Undetermined
3
Author
All
Parasuraman, A.
8
Rubera, Gaia
5
Ordanini, Andrea
3
Calantone, Roger J.
2
Futrell, Charles M.
2
Altman, Daniel
1
Chiang, Jeongwen
1
Droge, Cornelia
1
Ferrer, Juan-Carlos
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Griffith, David A.
1
Heijden, Gielis A. H. van der
1
Huang, Ming-Hui
1
Iyer, Bala
1
Johnston, Mark W.
1
Kaltcheva, Velitchka D.
1
Lam, Shun Yin
1
Masciandaro, Donato
1
Nijssen, E. J.
1
Oliveira, Paulo Rocha e
1
Rafaeli, Anat
1
Romelli, Davide
1
Ruyter, Ko de
1
Schepers, Jeroen J. L.
1
Winsor, Robert D.
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
Journal of business research : JBR
2
Journal of air transport management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Trinity economics papers : TEP
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia
;
Ordanini, Andrea
;
Griffith, David A.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10009154385
Saved in:
2
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
3
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
4
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
5
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
6
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
7
Monetary policy and financial markets: evidence from Twitter traffic
Masciandaro, Donato
;
Romelli, Davide
;
Rubera, Gaia
-
2023
Persistent link: https://www.econbiz.de/10014330126
Saved in:
8
Don't just fix it, make it better! : using frontline service employees to improve recovery performance
Heijden, Gielis A. H. van der
;
Schepers, Jeroen J. L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 515-530
Persistent link: https://www.econbiz.de/10010126691
Saved in:
9
Extending a model of salesperson role perceptions and work-related attitudes : impact of job tenure
Johnston, Mark W.
- In:
Journal of business research : JBR
18
(
1989
)
4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10001070122
Saved in:
10
The behavioral consequences of repeated flight delays
Ferrer, Juan-Carlos
;
Oliveira, Paulo Rocha e
; …
- In:
Journal of air transport management
20
(
2012
),
pp. 35-38
Persistent link: https://www.econbiz.de/10009703850
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
