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USA
Consumer behaviour
105,698
Konsumentenverhalten
103,255
Marketing
34,064
Marketingmanagement
19,515
Marketing management
18,922
Theorie
18,882
Theory
18,669
Relationship marketing
15,119
Beziehungsmarketing
15,050
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14,974
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12,453
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10,829
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10,756
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9,499
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9,271
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9,026
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9,012
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8,559
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8,558
Social Web
8,430
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8,421
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8,282
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8,233
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7,792
Brand
7,668
Customer satisfaction
7,649
Kundenzufriedenheit
7,447
Germany
7,310
United States
6,577
Einzelhandel
5,778
Electronic Commerce
5,774
Experiment
5,715
Retail trade
5,632
E-commerce
5,451
Service quality
5,431
Dienstleistungsqualität
5,357
Emotion
4,689
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3,893
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780
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Kaiser, Harry M.
42
Schuh, Scott
24
Lusk, Jayson L.
20
Einav, Liran
19
Stavins, Joanna
19
Kotler, Philip
17
McFadden, Daniel
17
Mueller, Barbara
17
Richards, Timothy J.
16
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Jang, Soocheong (Shawn)
15
Baghestani, Hamid
14
Berndt, Ernst R.
14
Dong, Diansheng
14
Gorodnichenko, Yuriy
14
Nayga, Rodolfo M. <Jr.>
14
Tucker, Catherine
14
Bronnenberg, Bart J.
13
Calantone, Roger J.
13
Coibion, Olivier
13
Han, Heesup
13
Tonsor, Glynn T.
13
Allcott, Hunt
12
Dubé, Jean-Pierre
12
Silk, Alvin J.
12
Zheng, Yuqing
12
Alston, Julian Mark
11
Burton, Scot
11
Diehl, Sandra
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Knittel, Christopher R.
11
Lusardi, Annamaria
11
Cawley, John H.
10
Chintagunta, Pradeep K.
10
Chomsisengphet, Souphala
10
Goldfarb, Avi
10
Kaplan, Greg
10
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National Bureau of Economic Research
75
American Marketing Association
17
Friedrich-Schiller-Universität Jena
5
American Management Association
4
USA / Economic Research Service
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
World Trade Organization
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Eurohandelsinstitut
2
Federal Reserve Bank of New York
2
INSEAD
2
NetLibrary, Inc
2
USA / Bureau of the Census
2
Universität Mannheim
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association, Marketing Division
1
American Management Asssociations
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
California Agricultural Experiment Station
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
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Working paper / National Bureau of Economic Research, Inc.
284
Journal of consumer research : JCR ; an interdisciplinary bimonthly
145
Journal of advertising research
92
Psychology & marketing
82
American journal of agricultural economics
79
Journal of business research : JBR
75
NBER working paper series
74
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of fashion marketing and management
67
Journal of retailing and consumer services
60
International journal of hospitality management
52
Marketing science
49
Journal of marketing
43
Journal of marketing theory and practice
42
The American economic review
42
International journal of consumer studies
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
41
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
40
Journal of international consumer marketing
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
European Journal of Marketing
36
Applied economics
34
American economic journal : a journal of the American Economic Association
33
Discussion paper / Centre for Economic Policy Research
33
International journal of advertising : the quarterly review of marketing communications
33
Journal of consumer behaviour : an international research review
32
International journal of sport management and marketing : IJSMM
31
Journal of business ethics : JOBE
30
Journal of the Academy of Marketing Science
30
The review of economics and statistics
29
International journal of retail & distribution management
28
Economic inquiry : journal of the Western Economic Association International
27
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Agricultural and resource economics review : ARER
25
The journal of law & economics
25
Health marketing quarterly
23
European journal of marketing : EJM
22
Journal of agricultural and applied economics
22
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ECONIS (ZBW)
6,682
USB Cologne (EcoSocSci)
250
Other ZBW resources
131
EconStor
67
OLC EcoSci
13
RePEc
9
BASE
3
USB Cologne (business full texts)
1
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1
Brand
advertising
in an access-ownership world : how
marketing
channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
The air war vs. the ground game : an analysis of multichannel
marketing
in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
3
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
4
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
5
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
6
The effectiveness of post-release movie
advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
7
Sensory
marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
8
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
9
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
10
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process
advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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