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USA
Theorie
123
Theory
123
Beziehungsmarketing
114
Relationship marketing
114
Deutschland
99
Germany
94
Marketingmanagement
81
Marketing management
66
Marketing
62
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
44
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43
Lieferantenmanagement
41
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41
Vertrieb
41
Erfolgsfaktor
40
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38
Marktforschung
36
Market research
35
Strategisches Management
31
Physical distribution
27
B-to-B-Marketing
23
Business-to-business marketing
23
Verbraucherzufriedenheit
21
Kundenorientierung
20
Management
20
Marketingtheorie
20
Estimation
19
Salespeople
19
Schätzung
19
Verkaufspersonal
19
Preismanagement
18
Pricing strategy
18
Controlling
17
Kundenbindung
17
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17
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16
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16
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English
14
German
5
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Homburg, Christian
16
Krohmer, Harley
4
Workman, John P.
4
Luo, Xueming
3
Hahn, Alexander
2
Homburg, Carsten
2
Kiedaisch, Ingo
2
Vollmayr, Josef
2
Wieseke, Jan
2
Artz, Martin
1
Bonenkamp, Ute
1
Cannon, Joseph P.
1
Fürst, Andreas
1
Gruner, Kjell E.
1
Kempf, Alexander
1
Kiedasch, Ingo
1
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1
Mantau, Alexandra
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1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
1
Quantitatives Controlling
1
Research
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
3
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1
Die Rolle der deutschen Betriebswirtschaftslehre im internationalen Vergleich
Homburg, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
8
,
pp. 386-393
Persistent link: https://www.econbiz.de/10001244638
Saved in:
2
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
3
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
4
Die Qualität internationaler Geschäftsbeziehungen : theoretische Überlegungen und empirische Befunde
Homburg, Christian
;
Kiedaisch, Ingo
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10001352990
Saved in:
5
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
6
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
7
Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian
;
Vollmayr, Josef
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
Saved in:
8
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
9
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
10
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
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