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A service lens on value creati...
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USA
Service-dominant logic
72
Service-Dominant Logic
69
Marketing theory
49
Marketingtheorie
49
Value creation
31
Betriebliche Wertschöpfung
30
Dienstleistung
26
Relationship marketing
25
Services
24
Beziehungsmarketing
22
Marketing
21
Innovation
18
Theory
17
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15
Services marketing
15
Theorie
15
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13
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13
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13
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12
Marketingmanagement
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Lieferantenmanagement
11
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Produktentwicklung
11
Supplier relationship management
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service-dominant logic
10
Consumer behaviour
9
Einzelhandel
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Dienstleistungssektor
8
Innovation management
8
Innovationsmanagement
8
Retail trade
8
Service ecosystems
8
Vereinigte Staaten
8
Dienstleistungsinnovation
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9
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English
15
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Lusch, Robert F.
8
Bettencourt, Lance A.
4
Vargo, Stephen L.
3
Akhter, Syed H.
1
Barrett, Michael
1
Bettencourt, Scott L.
1
Bond, Edward U.
1
Bronstein, Judith L.
1
Brown, James R.
1
Carver, James R.
1
Cole, Michael S.
1
Dagger, Tracey S.
1
Davidson, Elizabeth
1
Dunne, Patrick M.
1
Houston, Mark B.
1
Laczniak, Gene R.
1
Mars, Matthew M.
1
McColl-Kennedy, Janet R.
1
Murphy, Patrick E.
1
Prabhu, Jaideep
1
Serpkenci, Ray R.
1
Smith, Laurie P.
1
Sweeney, Jillian C.
1
Van Kasteren, Yasmin
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Australasian marketing journal
1
Harvard business review : HBR
1
International Journal of Physical Distribution & Logistics Management
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research : JSR
1
Key debates and contemporary issues in nonprofit marketing
1
Management information systems : mis quarterly
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
The International trade journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
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2
Contemporary issues in marketing channels
Lusch, Robert F.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000710949
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3
Environmental determinants of US foreign direct investment in developed and developing countries : a structural analysis
Akhter, Syed H.
- In:
The International trade journal
5
(
1991
)
3
,
pp. 329-360
Persistent link: https://www.econbiz.de/10001111347
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4
Personal differences, job tension, job outcomes, and store performance : a study of retail store managers
Lusch, Robert F.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10001082061
Saved in:
5
Retailing
Dunne, Patrick M.
;
Lusch, Robert F.
;
Carver, James R.
-
2014
-
8. ed., international ed.
Persistent link: https://www.econbiz.de/10010242123
Saved in:
6
The value of a metaphor : organizations and ecosystems
Mars, Matthew M.
;
Bronstein, Judith L.
;
Lusch, Robert F.
- In:
Organizational dynamics : a quarterly review of …
41
(
2012
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10009667025
Saved in:
7
Social marketing : its ethical dimensions
Laczniak, Gene R.
;
Lusch, Robert F.
;
Murphy, Patrick E.
-
2008
Persistent link: https://www.econbiz.de/10003718250
Saved in:
8
Service innovation : how to go from customer needs to breakthrough services
Bettencourt, Lance A.
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10004960529
Saved in:
9
Service innovation : how to go from customer needs to breakthrough services
Bettencourt, Lance A.
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003923424
Saved in:
10
Innovating on the cheap
Bettencourt, Lance A.
;
Bettencourt, Scott L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 89-94
Persistent link: https://www.econbiz.de/10009233228
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