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B2B-Dienstleistungsmarketing :...
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United States
Unternehmensdienstleistung
3,692
Business services
3,610
Business-to-business marketing
3,449
B-to-B-Marketing
3,430
Lieferantenmanagement
1,818
Supplier relationship management
1,818
Services marketing
1,691
Dienstleistungsmarketing
1,690
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1,458
Germany
1,376
Beziehungsmarketing
1,251
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1,250
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1,051
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999
Theorie
968
Theory
958
Innovation
709
Marketingmanagement
618
Dienstleistung
616
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594
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573
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541
Bundling strategy
540
Dienstleistungsqualität
528
Service quality
528
Electronic Commerce
493
Marketing
490
Consumer behaviour
480
Konsumentenverhalten
480
E-commerce
433
Outsourcing
421
Industrie
416
Manufacturing industries
399
Brand management
392
Markenführung
392
USA
391
Wissensintensives Unternehmen
377
Services
376
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369
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German
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Ono, Yukako
5
Moser, H. R.
4
Bamieh, Omar
3
Beyers, William B.
3
Brainard, Lael
3
Doh, Jonathan P.
3
Fiorini, Matteo
3
Honeycutt, Earl D.
3
Jakubik, Adam
3
Johnston, Wesley J.
3
Lichtenthal, J. David
3
Love, James H.
3
Magnini, Vincent P.
3
Malhotra, Naresh K.
3
Mansury, Mica Ariana
3
Mummalaneni, Venkatapparao
3
Scheuer, Markus
3
Silk, Alvin J.
3
Tate, Wendy L.
3
Thelen, Shawn T.
3
Uslay, Can
3
Wilson, David T.
3
Amiti, Mary
2
Avery, Jill
2
Backhaus, Klaus
2
Biemans, Wim G.
2
Bunyaratavej, Kraiwinee
2
Bush, Alan J.
2
Calantone, Roger J.
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Diephuis, Bart J.
2
Ellram, Lisa M.
2
Freeman, Gordon L.
2
Gonzalez, Gabriel R.
2
Grewal, Rajdeep
2
Hahn, Eugene D.
2
Henneberg, Stephan
2
Hewlin, Todd
2
Hinterhuber, Andreas
2
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USA / Bureau of the Census
5
Federal Reserve Bank of Chicago
2
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1
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1
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Monopolies and Mergers Commission
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Rheinisch-Westfälisches Institut für Wirtschaftsf.
1
Secretary of State for Prices and Consumer Protection
1
Verband Deutscher Maschinen- und Anlagenbau
1
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Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of business-to-business marketing
13
Services marketing quarterly
12
The journal of business & industrial marketing
12
The journal of services marketing
7
Harvard business review : HBR
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
European journal of marketing : EJM
4
Health marketing quarterly
4
Journal of hospitality marketing & management
4
Working papers / Harvard Business School, Division of Research
4
Field guide to case study research in business-to-business marketing and purchasing
3
Gabler Edition Wissenschaft
3
Global business and organizational excellence : a review of research & best practices
3
International journal of hospitality management
3
International journal of production economics
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of marketing theory and practice : JMTP
3
The journal of personal selling & sales management : JPSSM
3
Academy of Management journal : AMJ
2
Business horizons
2
CESifo Forum
2
Case studies on outsourcing trends ; Vol. 1
2
Economic development quarterly : the journal of American economic revitalization
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of services technology and management
2
Journal of advertising research
2
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
2
Journal of marketing
2
Journal of operations management
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Journal of urban economics
2
Monthly labor review : MLR
2
Public administration review : PAR
2
RWI-Papiere
2
Strategic change : SC ; briefings in entrepreneurial finance
2
Working papers / Federal Reserve Bank of Chicago
2
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ECONIS (ZBW)
384
EconStor
1
RePEc
1
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1
A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
Saved in:
2
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
3
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
4
Science mapping in industrial marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
5
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
6
Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka
;
Anić, Ivan-Damir
;
Rajh, …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
Saved in:
7
First National Bank of Chicago : Markterfolg durch Qualität und Kundenorientierung ; eine Fallgeschichte
Meyer, Anton
;
Hüttinger, Sabine
-
1995
Persistent link: https://www.econbiz.de/10000903508
Saved in:
8
The marketing of financial services : a book of cases
Capon, Noel
-
1992
Persistent link: https://www.econbiz.de/10000845232
Saved in:
9
At America's service : how corporations can revolutionize the way they treat their customers
Albrecht, Karl
-
1988
Persistent link: https://www.econbiz.de/10000749141
Saved in:
10
Marketing government and social services
Crompton, John L.
-
1986
Persistent link: https://www.econbiz.de/10000697472
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