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The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation
Lee, Taejun; Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10010188531
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Clear, conspicuous, and improving : US corporate websites for critical financial literacy in retirement
Lee, Taejun - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 761-780
Persistent link: https://www.econbiz.de/10011755757
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A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun; Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-164
Persistent link: https://www.econbiz.de/10009230977
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.; Ham, Chang-Dae; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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Changes in relative wages in the 1980s : returns to observed and unobserved skills and black-white wage differentials
Chay, Kenneth Y.; Lee, David S. - In: Journal of econometrics 99 (2000) 1, pp. 1-38
Persistent link: https://www.econbiz.de/10001504415
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Credibility and policy convergence : evidence from US roll call voting records
Lee, David S.; Moretti, Enrico; Butler, Matthew J. - 2002
Persistent link: https://www.econbiz.de/10001709749