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United States
Consumer behaviour
105,931
Konsumentenverhalten
103,488
SME
55,417
KMU
54,902
Gender
35,026
Geschlecht
31,779
Brand management
19,254
Markenführung
18,840
Theorie
18,467
Theory
18,246
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15,322
Relationship marketing
14,277
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14,237
Germany
13,398
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12,352
Brand image
12,102
Markenimage
11,985
Brand
11,279
USA
9,777
Online-Handel
9,094
Online retailing
9,079
Klein- und Mittelbetrieb
8,583
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8,416
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8,411
Customer satisfaction
7,779
Kundenzufriedenheit
7,601
Experiment
7,518
Innovation
7,232
Entrepreneurship
7,106
gender
6,962
Women
6,953
Weibliche Arbeitskräfte
6,837
Women workers
6,802
Unternehmenserfolg
6,768
Entrepreneurship approach
6,750
Firm performance
6,677
Online-Marketing
6,598
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6,559
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6,548
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1,469
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1,353
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39
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5,902
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3,234
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41
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39
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174
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23
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6
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5
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4
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2
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Blau, Francine D.
53
Kahn, Lawrence M.
41
Chiswick, Barry R.
36
Berger, Allen N.
33
Miller, Paul W.
26
Audretsch, David B.
23
Lusk, Jayson L.
21
Neumark, David
21
Schuh, Scott
20
Fairlie, Robert W.
19
Acs, Zoltán J.
18
Stavins, Joanna
15
Baghestani, Hamid
14
Einav, Liran
14
Gorodnichenko, Yuriy
14
Nayga, Rodolfo M. <Jr.>
14
Stroebel, Johannes
14
Tonsor, Glynn T.
14
Udell, Gregory F.
14
Wolken, John D.
14
Agarwal, Sumit
13
Bertrand, Marianne
13
Bronnenberg, Bart J.
13
Coibion, Olivier
13
Dong, Diansheng
13
Jang, Soocheong (Shawn)
13
Kaiser, Harry M.
13
Kaplan, Greg
13
McFadden, Daniel
13
Brummund, Peter
12
Frame, W. Scott
12
Han, Heesup
12
Hellerstein, Judith K.
12
Jagtiani, Julapa
12
Kuchler, Theresa
12
Lusardi, Annamaria
12
Winter, Joachim
12
Bates, Timothy Mason
11
Cawley, John H.
11
Dunkelberg, William Charles
11
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National Bureau of Economic Research
148
USA / Congress / House of Representatives / Committee on Small Business
53
USA / Congress / Senate / Committee on Small Business
36
United States / Congress / Senate / Committee on Small Business
20
USA / General Accounting Office
19
USA / Congress / House of Representatives / Committee on Small Business / Subcommittee on Tax, Finance, and Exports
12
United States / Congress / Senate / Select Committee on Small Business
10
USA / Congress / Senate / Committee on Small Business and Entrepreneurship
8
USA / Small Business Administration
8
USA / Economic Research Division / Office of Advocacy
7
USA / Subcommittee on SBA and SBIC Authority, Minority Enterprise and General Small Business Problems
7
Friedrich-Schiller-Universität Jena
6
USA / Subcommittee on General Oversight and the Economy
6
USA / Subcommittee on Regulatory Reform and Paperwork Reduction
6
National Federation of Independent Business
5
USA / Congress / House of Representatives / Committee on Small Business / Subcommittee on Government Programs and Oversight
5
Federal Reserve Bank of Cleveland
4
National Research Council <USA> / Policy and Global Affairs
4
OECD
4
USA / Bureau of the Census
4
USA / Subcommittee on Export Opportunities and Special Small Business Problems
4
USA / Subcommittee on Tax, Access to Equity Capital and Business Opportunities
4
USA / Subcommittee on Workforce, Empowerment, and Government Programs
4
World Trade Organization
4
American Marketing Association
3
European University Institute / Department of Economics
3
Federal Reserve System / Board of Governors
3
Forschungsinstitut zur Zukunft der Arbeit
3
National Academies of Sciences, Engineering, Medicine / Committee on Capitalizing on Science, Technology, and Innovation: An Assessment of the Small Business Innovation Research Program - Phase II
3
National Federation of Independent Business / Education Foundation
3
National Research Council <USA> / Board on Science, Technology, and Economic Policy
3
USA / Congress / House of Representatives / Committee on Small Business / Subcommittee on Procurement, Taxation, and Tourism
3
USA / Congress / House of Representatives / Permanent Select Committee on Intelligence / Subcommittee on Oversight
3
USA / Congress / House of Representatives / Select Committee on Small Business
3
USA / Congress / House of Representatives / Subcommittee on International Economic Policy and Trade
3
USA / Foreign Agricultural Service
3
USA / Subcommittee on Exports, Tax Policy, and Special Problems
3
USA / Subcommittee on Monopoly
3
USA / Subcommittee on Regulatory Reform and Oversight
3
United States / Congress / Senate / Committee on Banking and Currency / Subcommittee on Small Business
3
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Working paper / National Bureau of Economic Research, Inc.
403
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
NBER working paper series
151
Discussion paper series / IZA
97
American journal of agricultural economics
77
Psychology & marketing
71
The American economic review
68
Journal of business research : JBR
66
Journal of fashion marketing and management
60
Journal of retailing and consumer services
60
Applied economics
56
International journal of hospitality management
56
Small business economics : an entrepreneurship journal
54
Discussion paper / Centre for Economic Policy Research
46
Journal of human resources : JHR
46
The review of economics and statistics
46
Economic inquiry : journal of the Western Economic Association International
44
Finance and economics discussion series
42
Feminist economics
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
American economic journal : a journal of the American Economic Association
39
International journal of consumer studies
39
Journal of marketing theory and practice
39
Marketing science
39
Journal of advertising research
38
The journal of consumer marketing
38
Journal of international consumer marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of sport management : the official journal of the North American Society of Sport Management
34
Journal of advertising : official publication of the American Academy of Advertising
32
ILR review : the journal of work and policy
31
International journal of sport management and marketing : IJSMM
31
Economics letters
30
International journal of retail & distribution management
29
Journal of business venturing
29
Journal of consumer behaviour : an international research review
29
Southern economic journal
29
CESifo working papers
28
The quarterly journal of economics
28
NBER Working Paper
27
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Source
All
ECONIS (ZBW)
9,121
USB Cologne (EcoSocSci)
25
RePEc
23
EconStor
5
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
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Showing
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10
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9,177
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date (oldest first)
1
The impact of
gender
on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
How personal pronouns influence
brand
name preference
Kachersky, Luke
;
Palermo, Nicole
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
Saved in:
3
A double-edged sword : the effect of
brand
self-regulatory messages on
brand
attitude in the U.S.
Park, Jihye
;
Unnava, Hanumantha Rao
- In:
The journal of brand management : an international journal
31
(
2024
)
5
,
pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Branding
: perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
7
Celebrity endorsement, self-
brand
connection and consumer-based
brand
equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
8
How
brand
concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
9
The attitudes of Saudi youth toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
10
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
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