//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popcorn in the cinema : oral i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
105,698
Konsumentenverhalten
103,255
Marketing
34,064
Marketingmanagement
19,515
Marketing management
18,922
Theorie
18,882
Theory
18,669
Relationship marketing
15,119
Beziehungsmarketing
15,050
Werbung
14,974
Advertising
12,453
Brand management
10,829
Markenführung
10,756
Werbewirkung
9,499
Advertising effects
9,271
Online-Handel
9,026
Online retailing
9,012
Markenimage
8,559
Brand image
8,558
Social Web
8,430
Social web
8,424
Deutschland
8,421
Online-Marketing
8,282
Internet marketing
8,233
Markenartikel
7,792
Brand
7,668
Customer satisfaction
7,649
Kundenzufriedenheit
7,447
Germany
7,310
USA
7,156
Einzelhandel
5,778
Electronic Commerce
5,774
Experiment
5,715
Retail trade
5,632
E-commerce
5,451
Service quality
5,431
Dienstleistungsqualität
5,357
Emotion
4,689
Viral marketing
3,893
more ...
less ...
Online availability
All
Undetermined
1,025
Free
713
CC license
23
Type of publication
All
Article
4,474
Book / Working Paper
2,086
Journal
16
Other
1
Type of publication (narrower categories)
All
Article in journal
3,977
Aufsatz in Zeitschrift
3,977
Graue Literatur
1,004
Non-commercial literature
1,004
Arbeitspapier
809
Working Paper
809
Aufsatz im Buch
465
Book section
465
Hochschulschrift
219
Thesis
194
Collection of articles of several authors
115
Sammelwerk
115
Lehrbuch
98
Textbook
95
Case study
83
Fallstudie
83
Collection of articles written by one author
64
Sammlung
64
Aufsatzsammlung
56
Bibliografie enthalten
33
Bibliography included
33
Glossar enthalten
33
Glossary included
33
Reprint
31
Konferenzschrift
30
Guidebook
24
Ratgeber
24
Conference proceedings
23
Amtsdruckschrift
21
Government document
21
Bibliographie
20
Systematic review
20
Übersichtsarbeit
20
Conference paper
15
Konferenzbeitrag
15
Bibliografie
13
Handbook
11
Handbuch
11
Fallstudiensammlung
9
Biografie
8
more ...
less ...
Language
All
English
6,391
German
161
French
15
Undetermined
10
Italian
2
Swedish
2
Dutch
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Kaiser, Harry M.
42
Lusk, Jayson L.
20
Schuh, Scott
19
Einav, Liran
18
Kotler, Philip
16
Mueller, Barbara
16
Richards, Timothy J.
16
Jang, Soocheong (Shawn)
15
Stavins, Joanna
15
Baghestani, Hamid
14
Berndt, Ernst R.
14
Dong, Diansheng
14
Gorodnichenko, Yuriy
14
Nayga, Rodolfo M. <Jr.>
14
Tucker, Catherine
14
Bronnenberg, Bart J.
13
Calantone, Roger J.
13
Coibion, Olivier
13
McFadden, Daniel
13
Tonsor, Glynn T.
13
Agarwal, Sumit
12
Allcott, Hunt
12
Dubé, Jean-Pierre
12
Han, Heesup
12
Silk, Alvin J.
12
Winter, Joachim
12
Zheng, Yuqing
12
Alston, Julian Mark
11
Diehl, Sandra
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Knittel, Christopher R.
11
Burton, Scot
10
Cawley, John H.
10
Chintagunta, Pradeep K.
10
Goldfarb, Avi
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
more ...
less ...
Institution
All
National Bureau of Economic Research
74
American Marketing Association
16
Friedrich-Schiller-Universität Jena
5
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Department of Agriculture
3
USA / Economic Research Service
3
USA / General Accounting Office
3
World Trade Organization
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
USA / Bureau of the Census
2
Universität Mannheim
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Studies in Higher Education, UC Berkeley
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
284
Journal of consumer research : JCR ; an interdisciplinary bimonthly
145
Journal of advertising research
92
Psychology & marketing
82
American journal of agricultural economics
79
NBER working paper series
74
Journal of business research : JBR
73
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of fashion marketing and management
61
Journal of retailing and consumer services
60
International journal of hospitality management
52
Marketing science
49
Journal of marketing
43
Journal of marketing theory and practice
42
International journal of consumer studies
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
41
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
40
The American economic review
40
Journal of international consumer marketing
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
American economic journal : a journal of the American Economic Association
33
Applied economics
33
Discussion paper / Centre for Economic Policy Research
33
International journal of advertising : the quarterly review of marketing communications
33
Journal of consumer behaviour : an international research review
32
International journal of sport management and marketing : IJSMM
31
Journal of business ethics : JOBE
30
Journal of the Academy of Marketing Science
30
The review of economics and statistics
29
International journal of retail & distribution management
28
Economic inquiry : journal of the Western Economic Association International
27
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Agricultural and resource economics review : ARER
25
The journal of law & economics
25
Health marketing quarterly
23
European journal of marketing : EJM
22
Journal of agricultural and applied economics
22
Journal of food products marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
6,496
USB Cologne (EcoSocSci)
67
RePEc
10
Other ZBW resources
2
USB Cologne (business full texts)
1
BASE
1
Showing
1
-
10
of
6,577
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
advertising
in an access-ownership world : how
marketing
channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
The air war vs. the ground game : an analysis of multichannel
marketing
in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
3
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
4
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
5
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
6
The effectiveness of post-release movie
advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
7
Sensory
marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
8
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
9
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
10
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process
advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->